Magnetic. A transformation over a decade in the making
Strategy + Branding + Website
Strategy + Branding + Website
A new identity and site for a company that grew from mobile apps into 3D pipelines and AI.
Magnetic began as a mobile development shop and has spent a decade evolving into an enterprise partner for 3D workflows, digital twins, and AI. I led the creative direction for a redesign that finally lets the brand say so, from identity to website.
Scope: Brand, creative direction, web design
Role: Creative Direction: leading a team of 3 designers
The company had outgrown its identity. Its work spoke to enterprise 3D and AI, but its brand still read as a mobile app shop.
Show the work, not just describe it. Make the products and digital twins the visual centerpiece, so the site demonstrates what Magnetic builds.
A brand that matches the company’s capabilities. Visitors see an enterprise 3D and AI partner within seconds, not an agency to be explained.
Typography for the word mark was hand crafted and underwent several rounds of modifications.
Brand guidelines
Review the whole run at a glance, then monitor progress and handle errors file by file
Transforming perception
The new site now introduces Magnetic as an official Adobe Integration Partner and a builder of digital twin, 3D, and AI solutions, ready for the next decade of work.